A couple examples of creativity through words and ideas
Flash-based consumer sites
These are fun, educational Flash-based sites created for clients who wanted to get across a large amount of information, some fairly scientific, to the average consumer. The first two, PneumoIQ and ImmunoIQ, targeted parents with young children, explaining the importance of vaccination and the sciene behind it. But we also envisioned the parents holding their children while viewing the site, so we packed it full with fun animations and a few games.
Link-for-Life was a site created for the American Diabetes Association as a way to teach about the link between Type-2 diabestes and cardiovascular disease. While we used a similar approach to the two programs described above, we catered this to an older audience.
All three programs were created with frequent collaborators who focused on the design and animations. We worked on the concepts, helped with the storyboards, and wrote the scripts.